Technology just for technology’s sake is never the right answer—and that couldn’t be more true than when you’re working with interior digital signs.
Our audio-visual team is a great consultative resource to help our customers find the most effective way to use that. There's one area where they've seen a growing demand--and opportunity--for our customers.
The market for digital signage is taking off. Markets and Markets predicts interior digital signage to have a compound annual growth rate of 8.18% between 2015 and 2020, with companies investing an additional $9.13 billion in the technology in that time period. And as more and more companies implement digital signage in their buildings and spaces, the differentiator becomes the strategy, not the technology.
But too many companies use their digital signage to display the name of their business and logo, which is a missed opportunity. To get the most out of the signage, it's important to have the right content strategy to engage customers inside the space. So, how do you get started creating a strategy? McWaters’ audio visual team suggests starting with five key areas.
Whether you’re developing your strategy internally or with a partner like McWaters, having a defined approach and plan can have a major impact on your business.